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Data engineering for marketing is a critical component that enables organizations to access real-time insights into customer behavior and market trends, empowering them to make data-driven to drive profitability.

With over 15 years of experience in Marketing, Paulina specializes in performance marketing within technology-driven businesses, guiding them through digital transformation journeys and leading multidisciplinary teams focused on branding and performance.

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The Role of Data Engineering for Marketing: Empowering Companies with Data-Driven Decisions

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