Articles by Paulina Soria

Chief Marketing Officer

Paulina Soria

With over 20 years of experience in Digital Marketing, Paulina specializes in performance marketing within the technology and financial sectors. Currently, Paulina holds the position of Marketing Director at the Jala Group where she leads the design and implementation of the marketing strategy for Jalasoft. Additionally, she oversees marketing efforts for Jala University, an online institution based in California that provides technology education and training to the Latino community.

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Female staff at Jalasoft

Professional Development

International Women's Day 2025: How Jalasoft Empowers Woman in Technolgy

By Paulina Soria

5 min

10/3/2025

CMO Challenges

Industry Trends & Emerging Technologies

Tech CMO Challenges: What's Important in the Era of AI?

By Paulina Soria

3 min

17/9/2024

Data Engineering for Marketing

Industry Trends & Emerging Technologies

The Role of Data Engineering for Marketing: Empowering Companies with Data-Driven Decisions

By Paulina Soria

4 min

16/5/2024

How to Use Artificial Intelligence

Industry Trends & Emerging Technologies

How to Use Artificial Intelligence to Optimize your Workflow

By Paulina Soria

4 min

26/3/2024

Marketing in Technology: 3 essential Martech trends to watch in 2024

Industry Trends & Emerging Technologies

Marketing in Technology: 3 essential Martech trends to watch in 2025

By Paulina Soria

4 min

14/2/2024

Female staff at Jalasoft

Professional Development

International Women's Day 2025: How Jalasoft Empowers Woman in Technolgy

By Paulina Soria

5 min

10/3/2025

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@2024 Jalasoft. All rights reserved