Jalasoft Founder Jorge Lopez Featured in Authority Magazine on the Business Value of Cultural Sensitivity

Cochabamba, Bolivia — July 7, 2025 — Jalasoft, the nearshore software engineering company known for its Top 2% Latin American talent, is proud to announce that its President and Founder, Jorge Lopez, has been profiled in Medium's Authority Magazine. In an in-depth interview titled “Why Cultural Sensitivity Matters in Business,” López shares how clear values, transparency, and a focus on shared humanity power Jalasoft’s multicultural success. 

“When values are clear and shared, cultural differences become an asset that fuels innovation,” López told Authority Magazine. “We don’t train people to be politically correct, we form principled professionals who trust one another across borders.”

Highlights from the Interview 

• Five Reasons Cultural Sensitivity Drives Results – López explains that universal values, moral foundations, and radical honesty are the true engines of inclusive, high-performing teams.  

• A Talent-First Vision – After pioneering work at Adobe and NetIQ, López moved to Bolivia to “build people, not just software,” founding Jalasoft and later Jala University to expand opportunities across Latin America.  

• Pandemic Pivot to Global Education – López recounts shifting a planned brick-and-mortar campus to a fully digital, U.S.-accredited university serving the region, underscoring Jalasoft’s adaptability.  

Read the Full Article 

The complete interview is available now on Authority Magazine: Medium.com.

About Jalasoft 

Founded in 2001, Jalasoft delivers near-shore Staff Augmentation and Dedicated Teams services powered by the Top 2% of Latin American software engineers. Through Jala University - a U.S.-based institution we support- Jalasoft invests heavily in education, ensuring a continuous pipeline of ready-to-go talent fluent in English, agile methodologies, and the latest technologies.