
Chief Marketing Officer
With over 20 years of experience in Digital Marketing, Paulina specializes in performance marketing within the technology and financial sectors. Currently, Paulina holds the position of Marketing Director at the Jala Group where she leads the design and implementation of the marketing strategy for Jalasoft. Additionally, she oversees marketing efforts for Jala University, an online institution based in California that provides technology education and training to the Latino community.
Articles by Paulina Soria

Marketing in Technology: 3 essential Martech trends to watch in 2025
4 min - By Paulina Soria

How to Use Artificial Intelligence to Optimize your Workflow
4 min - By Paulina Soria

The Role of Data Engineering for Marketing: Empowering Companies with Data-Driven Decisions
4 min - By Paulina Soria

International Women's Day 2025: How Jalasoft Empowers Woman in Technolgy
5 min - By Paulina Soria

Tech CMO Challenges: What's Important in the Era of AI?
3 min - By Paulina Soria
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